Our toolkit

We can offer any type of research methodology that our client’s questions require. To achieve this we can build on extensive methodological knowledge and many years of practical experience. Our founder Durk Bosma has been nominated several times for Dutch market researcher of the year. He is the writer of the much appraised book ‘What’s the Question?’  about how to find the real information needs and to select the best suitable research methodology.

Our toolkit consists of effective, efficient and fast research approaches that deliver solid and highly usable results.

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.


Quantitative market research can be done in many ways. Think of online surveys, street interviews and in-home use tests. With the help of our network of research professionals we can offer any kind of quantitative research methodology.

What do we do

Online surveys | Home-use test | Street intercepts | Employee studies

A handful of recent work:

  • The Future of Food Report

    What is the state of play in sustainable food consumption in the Netherlands? In 2019 we conducted the largest study so far about sustainable food consumption among Dutch consumers.

  • Designing a new dish for Amsterdam

    The city of Amsterdam wanted a new healthy and sustainable dish that represents its citizens’ taste preferences. So, what do Amsterdam locals like to eat?

  • Increasing demand for organic food

    How can we stimulate consumers to choose for organic products? We set out to find persuasive arguments for Bionext, the association representating the organic food chain.

    Qualitative Research

    Why do people behave the way they do? Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations. In short: it teaches us what makes people tick. And this understanding is needed to understand opportunities to change behavior.


    Watching interviews or focus groups often provides the AHA! moments that inspire marketers and create new perspectives.


    At Future of Food Institute we have all the necessary knowledge, experience and capabilities to conduct high standard qualitative research.

    What do we do

    Focus groups | Co-creation | In-depth interviews | Online interviews | Expert interviews | Online communities

    A handful of recent work:

    • Understanding the adoption of sustainable innovation

      Under which conditions are consumers open to food (technology) innovation? We set to find out with the help of our European online community.

    • Building the World Food Center Experience

      The World Food Center Experience is a food-themed attraction where children learn about the various aspects of our food system. So what do kids think of this new experience?

    • Co-creating a European Food sustainability institution

      What would a European institute for food sustainability do? Who would work there? We explored the possibilities with our European Citizens Participation Forum.

      Online Community

      An online community is an easy and accessible solution that will deliver the consumer insights you need. It consists of an online platform and a group of engaged and motivated consumers that interact, discuss and perform assignments handed by our moderators.

      We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, etc. An online community offers a rich buffet of both quantitative surveys and qualitative techniques. Our community platform allows for making use of all kinds of rich and creative feedback techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!

      We have our own permanent community of conscious Dutch Consumers called Food Forum that can be used for all kinds of studies. But it’s also possible to set-up a tailor-made community around any subject, involving any target audience in any language.

      What do we do

      Dutch Conscious Consumers Community | European Citizens Participation Community |
      Pop-Up Community

      A handful of recent work:

      • Assessing the impact of FoodUnfolded

        How impactful is online publication FoodUnfolded? How are they perceived by the average European? Does their audience get the message and adapt their eating habits? We tested this in a semi-experimental study in our European community.

      • Measuring the potential for a new food app

        Meal Matchers wants to support you with inspiration that matches your preferences and broadens your palate while encouraging healthy and sustainable choices. How can we help the app catch on?

      • Do consumers pay attention to quality labelling?

        Do consumers pay attention to quality marks and certifications? We investigated which food quality marks are most recognized and trusted by Dutch consumers. 

        Field Studies & Experiments

        Sometimes collecting opinions isn’t enough. Particularly when we want to understand the effects of interventions and product usage we need to observe real life behavior. Such experiments require a carefully crafted set-up and thorough analysis, with which we have ample experience.

        What we do

        Effectiveness of nudging | Home-use tests | Longitudinal study | Brand health tracking | Big data analysis

        A handful of recent work:

        • Nudging for more fruits and vegetables

          In collaboration with supermarket Hoogvliet we tested whether nudging consumers would increase their (online) purchases of fruits and vegetables. 

        • Testing out a new, sustainable food box

          What is the potential of the ReduceBox? Does it work and how can we improve it to even better meet the needs and desires of the target group?

          Our way of working

          This is how we ensure our clients get the right answers to the right questions in an effective and efficient way. Always involving senior researchers with extensive knowledge about sustainability.

          • We start with a thorough analysis of the research request at hand. Making sure we perfectly understand our client’s research need.

          • Whenever possible we will draw on what is already known about the issue. This includes all we know through the large-scale Future of Food study.

          • ​We will propose an effective and efficient way of conducting research, fitting the research questions. 

          We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

          We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

          The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands. 

          Info@futureoffood.institute