We can offer any type of research methodology that our client’s questions require. To achieve this we can build on extensive methodological knowledge and many years of practical experience. Our founder Durk Bosma has been nominated several times for Dutch market researcher of the year. He is the writer of the much appraised book ‘What’s the Question?’ about how to find the real information needs and to select the best suitable research methodology.
Our toolkit consists of effective, efficient and fast research approaches that deliver solid and highly usable results.
Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.
Quantitative market research can be done in many ways. Think of online surveys, street interviews and in-home use tests. With the help of our network of research professionals we can offer any kind of quantitative research methodology.
Online surveys | Home-use test | Street intercepts | Employee studies
What is the state of play in sustainable food consumption in the Netherlands? In 2019 we conducted the largest study so far about sustainable food consumption among Dutch consumers.
The city of Amsterdam wanted a new healthy and sustainable dish that represents its citizens’ taste preferences. So, what do Amsterdam locals like to eat?
How can we stimulate consumers to choose for organic products? We set out to find persuasive arguments for Bionext, the association representating the organic food chain.
Why do people behave the way they do? Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations. In short: it teaches us what makes people tick. And this understanding is needed to understand opportunities to change behavior.
Watching interviews or focus groups often provides the AHA! moments that inspire marketers and create new perspectives.
At Future of Food Institute we have all the necessary knowledge, experience and capabilities to conduct high standard qualitative research.
Focus groups | Co-creation | In-depth interviews | Online interviews | Expert interviews | Online communities
Under which conditions are consumers open to food (technology) innovation? We set to find out with the help of our European online community.
The World Food Center Experience is a food-themed attraction where children learn about the various aspects of our food system. So what do kids think of this new experience?
What would a European institute for food sustainability do? Who would work there? We explored the possibilities with our European Citizens Participation Forum.
An online community is an easy and accessible solution that will deliver the consumer insights you need. It consists of an online platform and a group of engaged and motivated consumers that interact, discuss and perform assignments handed by our moderators.
We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, etc. An online community offers a rich buffet of both quantitative surveys and qualitative techniques. Our community platform allows for making use of all kinds of rich and creative feedback techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!
We have our own permanent community of conscious Dutch Consumers called Food Forum that can be used for all kinds of studies. But it’s also possible to set-up a tailor-made community around any subject, involving any target audience in any language.
Dutch Conscious Consumers Community | European Citizens Participation Community |
How impactful is online publication FoodUnfolded? How are they perceived by the average European? Does their audience get the message and adapt their eating habits? We tested this in a semi-experimental study in our European community.
Meal Matchers wants to support you with inspiration that matches your preferences and broadens your palate while encouraging healthy and sustainable choices. How can we help the app catch on?
Do consumers pay attention to quality marks and certifications? We investigated which food quality marks are most recognized and trusted by Dutch consumers.
Sometimes collecting opinions isn’t enough. Particularly when we want to understand the effects of interventions and product usage we need to observe real life behavior. Such experiments require a carefully crafted set-up and thorough analysis, with which we have ample experience.
Effectiveness of nudging | Home-use tests | Longitudinal study | Brand health tracking | Big data analysis
In collaboration with supermarket Hoogvliet we tested whether nudging consumers would increase their (online) purchases of fruits and vegetables.
What is the potential of the ReduceBox? Does it work and how can we improve it to even better meet the needs and desires of the target group?
Over the past years, we have learned a massive amount about how people think and why they do what they do when it comes to making food choices. But not just us, behavioral scientists around the world share many behavioral findings and insights that are well documented, and can be applied to help in product development, communication and strategy.
We tend to go beyond what is known in the scientific world. When looking for inspiration, we find best practices, new product introductions and trends on social media and trade press.
Before we start researching, we always look for what is already known. In our own archives and in (social) media and libraries around the world we find useful existing knowledge. If it’s already known, we simply need to translate this existing knowledge into useful guidance and inspiration.
Social media scanning | Literature reviews | Trendwatching
What is the state of play in sustainable food consumption in the Netherlands? In 2019 we conducted the largest study so far about sustainable food consumption among Dutch consumers. The study offers us a rich database containing data about sustainable behavior of over 1.500 Dutch consumers.
We not only collect insights and trends, we love to share them as well. We are available for key note appearances on many topics related to sustainable behavior.
Since 2019 we have been collecting trends, research outcomes, products introductions and opinions about developments in the food chain. This gives a head start when looking for inspiration and thought starters for new product development and campaign development.
This is how we ensure our clients get the right answers to the right questions in an effective and efficient way. Always involving senior researchers with extensive knowledge about sustainability.
We start with a thorough analysis of the research request at hand. Making sure we perfectly understand our client’s research need.
Whenever possible we will draw on what is already known about the issue. This includes all we know through the large-scale Future of Food study.