Brand Health Tracking

Your brand is one of your most important assets. It provides an anchor for your consumers who have many associations with it, hopefully positive. All of your advertising efforts contribute to the value of your brand.

What do you learn from it?

Brand health tracking will teach you where your brand stands. How many people know it and what they think of it. But not just that, it will also tell you to what extent your brand is distinguished from your competitors.

What can you do with the results?

Brand health tracking will help you to make strategic branding decisions. It will help you to make your yearly marketing plan, set the right targets and allocate the needed budgets to your advertising efforts.

When do you use it?

Brand Health Tracking is most often done on a yearly basis. The results should be available when you are making your yearly marketing plan and allocate the budgets.

The set-up

A quantitative study is required among your target audience. When setting up the sample it is very important to determine what brand KPI’s will be measured and which competitors will be taken into account. The sample should be substantial (ideally more than 600 respondents) to be able to measure developments in time.

Timing and investment

A brand health tracking study can be set-up in a matter of weeks. The investment depends on the target audience and the amount of KPI’s to track. Ask us for a ball park or a full proposal using the button below.

Why Future of Food Institute

We are experts on sustainable food brands. We know how to bring across a sustainable message. We know examples of successful sustainable food brands. We understand the sustainability arena you are competing in. We offer a quick turnaround and competitive pricing.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Strategy

Innovation

Advertising

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.