We do this by offering accessible and crystal clear consumer insights.
We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the Earth.
A concept test will give you a good idea of the potential of your food start-up. By listening to your future target audience you can innovate faster and with less risk. April 4th a new batch of subsidies will be available for Dutch food start-ups to conduct a concept test.
Sustainable food marketing is a lot more difficult than regular marketing. Simply making products that are better for society, is not enough. Luckily, your consumers are willing to help you make the right choices!
Printed expiry dates prompt many individuals to throw away food that could still be good. We studied consumer attitudes toward expiry labels and how this influences their food choices.
We are currently working on many different studies. Within the next few months we expect to be able to publish reports on (a.o.):
Keep an eye out on our LinkedIn page or subscribe to our newsletter.
“Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”
We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.
The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute
Fill in this form and we'll be in touch shortly!
Do you want to receive a monthly dose of insights, opinions and events? Please subscribe to our newsletter.