We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights. 

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices. 

Online Nudging Leads to 7% Higher Sales of Fruit and Vegetables

Does nudging work for online shoppers? The answer is yes. 

Pop-up Sustainable Supermarket Opens in Amsterdam

45 scale-up brands bundle their advertising power, joined by retailer Albert Heijn.

New Lidl Campaign Stresses Affordable Sustainability

Discounter Lidl Belgium launched a new campaign that aims to rid consumers of the idea that sustainable is synonymous with expensive.

Food Forum: our easy insight solution

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out. 

Restoring Trust in the Food Chain

Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.

Can Restaurants Charge for Serving Tap Water?

Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

Read about what we do and why

Interview with the founders of the Future of Food Institute.

Some of our clients and partners

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights. 

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices. 

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands 

Info@futureoffood.institute