We help sustainable food companies to innovate faster and communicate with more impact.

We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

What’s on our minds?

Less than half of European consumers trust the food system

Key insights, needs, and recommendations from consumers about building trust in the food chain, in collaboration with EIT Food.

Why market research firms should care about sustainability 

Taking action on sustainability is challenging. Yet, all market research companies should strive to make the world a better place. Acting according to specific sustainability goals will not only be a competitive advantage; more so, it is likely to become imperative to a company’s success. 

Future of Food Report 2022

Indispensable insights for all actors in the Dutch food landscape. Knowing how consumers think and feel about sustainable food and how this translates into actual behavior is crucial. We believe it’s necessary to identify trends and measure changes over time.

Some our clients and partners

    Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”


    We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

    We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

    The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands. 

    Info@futureoffood.institute