Our Mission

Our mission is to help accelerate the transition into a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice. 

Can Restaurants Charge for Serving Tap Water?

Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions

Read about what we do and why

Interview with the founders of the Future of Food Institute.

China Fights Food Waste with New Fines for Binge Eating

China has passed a wide-ranging law aimed at reducing food waste. Parts of the law are a ban on eating competitions and fines for “binge-eating” videos.

Food Forum: our easy insight solution

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out. 

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

Plastic Bags May be the Best Alternative

Changing consumer behavior is needed. In the meantime,  offering nylon bags certainly doesn’t help the environment!

Restoring Trust in the Food Chain

Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.

Lockdown Contributes to Major Risk Factor for COVID-19: Weight Gain

42% of the American adults gained 13 kilograms of weight since the beginning of the covid-19 pandemic.

Some of our clients and partners

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute