Our Mission

Our mission is to help accelerate the transition into a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Consumer Research

We offer full service market research. Our aim is to help our clients to understand their consumers so that they will successfully achieve their sustainability goals.

Future of Food Institute

We support brands, retailers and authorities in sustainable product development and communication by providing crystal clear consumer insights.

Our Manifesto

Check out our manifesto to understand what we do and why we do it.

Insights and Trends

We curate and publish findings of what’s going on in the fast changing food world. Be the first to know about research findings, product introductions and developments worldwide.

Pop-up Supermarket With Only Sustainable Products Opens in Amsterdam

45 scale-up brands to bundle their advertising power, joined by retailer Albert Heijn.

Read about what we do and why

Interview with the founders of the Future of Food Institute.

New Lidl Campaign Stresses Affordable Sustainability

Discounter Lidl Belgium launched a new campaign that aims to rid consumers of the idea that sustainable is synonymous with expensive.

Food Forum: our easy insight solution

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out.

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

Can Restaurants Charge for Serving Tap Water?

Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions

Restoring Trust in the Food Chain

Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.

Lockdown Contributes to Major Risk Factor for COVID-19: Weight Gain

42% of the American adults gained 13 kilograms of weight since the beginning of the covid-19 pandemic.

Some of our clients and partners

Consumer Research

Food Forum

FoodSHIFT.global

Insights and Trends

About Us

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.