Where we can help you
We help you choose the most impactful strategy, develop successful sustainable product innovations and communicate your message effectively. We know what’s happening in the food industry and inspire our clients with best practices.
Our toolkit
We offer any type of market research methodology that our client’s questions require. In every research project we combine our methodological pragmatism with extensive knowledge of sustainable food consumption.
What’s on our minds
-
Should Lay’s advertise its efforts to be more sustainable?
When you think about sustainable food, you may not automatically think about potato crisps. If a potato crisp brand reduces its footprint, they might want to shout it from the rooftops. But do consumers really care about the sustainability of crisps?
-
Concept testing for a soda brand that uses a novel ingredient: cocoa juice
Kumasi wanted to find out which of their strengths they need to focus on in their brand positioning and if there are any other hidden strengths that they can promote.
-
Consumers want to bin the plastic packaging surcharge
Consumers now have to pay extra for plastic food packaging. In a study with our online community, we asked consumers what they thought of this new measure.
-
The Greatest Value Marketers Can Add is Social Value
Marketers should use the power of persuasion to make the world a better place. Good marketers have a vision of the value companies add to the world. Business as usual is dying out, now because it can, soon because it must.
-
The importance of concept-tests: Who’s going to buy this? And why?
Ignoring consumers is one of the main reasons why start-ups fail or don’t even make it out of the founder’s garage.
“Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”
We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.
