Our Mission

Our mission is to help accelerate the transition into a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice. 

Secets of Sustainable Marketing, April 21

Free clinic on april 21 with Durk Bosma and Muriel Arts

What’s the Most Sustainable Dutch Supermarket?

Confusion all around as GfK and Sustainable Brand Index published their flawed rankings.

Price Gap Remains Barrier for Buying Organic

But our study among Dutch consumers shows that it’s partly misperception.

New: Food Forum

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out. 

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

Read about what we do and why

Interview with the founders of the Future of Food Institute.

Milk Without Cows

Those Vegan Cowboys are on the hunt for the fungus that makes milk from grass. 

Will Consumers Switch to Unwashed Potatoes

British Supermarket Tesco has introduced unwashed potatoes. The soil blocks out light and slows down the natural decay process.

Some of our clients and partners

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute