We help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.
New subsidies for concept testing for food start-ups
A concept test will give you a good idea of the potential of your food start-up. By listening to your future target audience you can innovate faster and with less risk. April 4th a new batch of subsidies will be available for Dutch food start-ups to conduct a concept test.
Competing in the sustainability arena
Sustainable food marketing is a lot more difficult than regular marketing. Simply making products that are better for society, is not enough. Luckily, your consumers are willing to help you make the right choices!
How expiry labels accelerate food waste
Printed expiry dates prompt many individuals to throw away food that could still be good. We studied consumer attitudes toward expiry labels and how this influences their food choices.
And more to come…
We are currently working on many different studies. Within the next few months we expect to be able to publish reports on (a.o.):
- Consumer perceptions of short sales channels in food
- Views of different kinds of alternative proteins and policies to promote alternative proteins
- Carbon farming
- Effective green claims
- Animal welfare
- And many more…
Keep an eye out on our LinkedIn page or subscribe to our newsletter.
“Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”
We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.
