Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions
China has passed a wide-ranging law aimed at reducing food waste. Parts of the law are a ban on eating competitions and fines for “binge-eating” videos.
61% of the consumers in our survey indicate that labels help them make better food choices.
Changing consumer behavior is needed. In the meantime, offering nylon bags certainly doesn’t help the environment!
Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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