We help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.
Deposit fee on drink cans: A simple expansion from plastic bottles or a messy hassle for consumers?
Earlier this spring, the Dutch government imposed a deposit fee of € 0,15 on drink cans. We find that while consumers overall support this policy in theory, they run into some practical problems that can inhibit them from returning the cans.
How sustainable are Dutch consumers?
In 2019 we conducted our first ‘state of affairs’ research among Dutch consumers. Now we have repeated it. We have good news and bad news. To download the free report (in Dutch) click on the link below.
Innovating for food transition: ‘We could step it up a notch’
There is a shared recognition that our current food system needs to change to address these challenges, and that requires innovation. Three experts in product innovation in the food industry shed light on the opportunities and challenges that await this sector.
And more to come…
We are currently working on many different studies. Within the next few months we expect to be able to publish reports on (a.o.):
- Consumer perceptions of short sales channels in food
- Views of different kinds of alternative proteins and policies to promote alternative proteins
- Carbon farming
- Effective green claims
- Animal welfare
- And many more…
Keep an eye out on our LinkedIn page or subscribe to our newsletter.
“Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”
We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.
