Our Mission

Our mission is to help accelerate the transition into a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice. 

€900.000 fine for false or vague sustainability claims

The Netherlands Authority for Consumers and Markets (ACM) will act against companies making false or vague sustainability claims. 

Read about what we do and why

Interview with the founders of the Future of Food Institute.

Plastic Bags May be the Best Alternative

Changing consumer behavior is needed. In the meantime,  offering nylon bags certainly doesn’t help the environment!

Food Forum: our easy insight solution

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out. 

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

What’s the Most Sustainable Dutch Supermarket?

Confusion all around as GfK and Sustainable Brand Index published their flawed rankings.

Secets of Sustainable Marketing, April 21

Download the slides here.

Carbon Labeling Works According to New Study

More and more food products have carbon labelsto encourage environmentally friendly purchases. Does it work? YES, according to a new study.

Some of our clients and partners

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute