Our Mission

Our mission is to help accelerate the transition into a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice. 

Online Nudging Leads to 7% Higher Sales of Fruit and Vegetables

Does nudging work for online shoppers? The answer is yes. 

Pop-up Sustainable Supermarket Opens in Amsterdam

45 scale-up brands bundle their advertising power, joined by retailer Albert Heijn.

New Lidl Campaign Stresses Affordable Sustainability

Discounter Lidl Belgium launched a new campaign that aims to rid consumers of the idea that sustainable is synonymous with expensive.

Food Forum: our easy insight solution

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out. 

Restoring Trust in the Food Chain

Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.

Can Restaurants Charge for Serving Tap Water?

Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

Read about what we do and why

Interview with the founders of the Future of Food Institute.

Some of our clients and partners

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute