We are the Future of Food Institute.
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Our mission is to help accelerate the transition into a more sustainable food system, with the consumer as driving force.
We believe that real impact is only made when consumers choose the sustainable options. Knowing how to seduce and support consumers making more sustainable choices is more crucial than ever. Crystal clear consumer insight paves the way. Our aim is to support your sustainability purpose with our consumer knowledge and insights. Insights that spark ideas. Ideas that ignite action. |
What we do:
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Some of our clients |
We live in a changing world.
The European Union has issued ‘The Green Deal’, a 1 trillion action and investment plan to make Europe climate neutral by 2050. One of the four pillars concerns our food (‘high quality food’). 10 out of 17 of The UN’s sustainable development goals (SDGs) deal with sustainable consumption and production, directly or indirectly.
The food industry is a $3.5 trillion volume industry. It is seen as a cause but also as part of the solution for the climate problem. The consumer is an essential stakeholder in the change required. Consumer awareness about food sustainability is growing day by day. More and more people are convinced that their food needs to be more sustainable and healthier. These changing values and preferences are needed for us to live healthier lives on a healthier Earth.
A paradigm shift is happening. New food tech companies are entering markets quickly with new products and new business models. Sustainability is becoming a competitive edge, even for mainstream brands. Previously unthinkable products and services are finding their way to the market successfully. Think of insect based products and direct to consumer delivery.
In the end it is the consumer who decides what is successful. We believe in the consumer as the driving force to get us there!
The food industry is a $3.5 trillion volume industry. It is seen as a cause but also as part of the solution for the climate problem. The consumer is an essential stakeholder in the change required. Consumer awareness about food sustainability is growing day by day. More and more people are convinced that their food needs to be more sustainable and healthier. These changing values and preferences are needed for us to live healthier lives on a healthier Earth.
A paradigm shift is happening. New food tech companies are entering markets quickly with new products and new business models. Sustainability is becoming a competitive edge, even for mainstream brands. Previously unthinkable products and services are finding their way to the market successfully. Think of insect based products and direct to consumer delivery.
In the end it is the consumer who decides what is successful. We believe in the consumer as the driving force to get us there!
