We help sustainable food companies to innovate faster and communicate with more impact.

We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the Earth.

What’s on our minds?

Does compostable food packaging make sense?

If food packaging could be composted, we would substantially reduce the amount of waste that enters into landfills. However, from the perspective of the consumer,  simply making food packaging compostable may not offer the quick and easy solution it appears to. 

A concept-test for your food start-up

A concept-test will give you a good idea of the potential of your food start-up. You will learn who would want to buy your product and why. By listening to your future target audience you can innovate faster and with less risk. 

How expiry labels accelerate food waste

Printed expiry dates prompt many individuals to throw away food that could still be good. We studied consumer attitudes toward expiry labels and how this influences their food choices.

And more to come…

We are currently working on many different studies. Within the next few months we expect to be able to publish reports on (a.o.):

  • Consumer perceptions of short sales channels in food
  • Views of different kinds of alternative proteins and policies to promote alternative proteins
  • Carbon farming
  • Effective green claims
  • Animal welfare
  • And many more… 

Keep an eye out on our LinkedIn page or subscribe to our newsletter.

Some of our clients and partners

Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”


We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute

Nederlands