Durk Bosma
Head of Thought Leadership
Durk is a market research architect with more than 25 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much-appraised market research book dealing about how to set up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2022 and 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA.
Eva Hoogstins
Researcher
With a background in psychology and a long-standing interest in the food world, Eva helps brands in the food and drink space move past assumptions and make decisions grounded in real human insight. At Future of Food Institute she has led research across concept testing, category exploration, and message testing— translating findings from multiple sources into practical recommendations. She approaches every project as a puzzle: combining primary research, cultural context, and market signals to arrive at insights that are both rigorous and actionable.
Eva has been part of the Future of Food Institute team as a researcher and online community manager since November 2020.
Lauren May
Researcher
Lauren is a researcher committed to just, evidence-based food system sustainability transition. She completed her bachelor’s degree at University College Maastricht. She then earned master’s degrees in Sustainability Science, Policy and Society at Maastricht University and in International Development within Radboud University’s AMID program. She wrote her master’s thesis about the influence of EU intellectual property legislation in the seed sector on the rights of rural populations. Lauren is passionate about the intersections between sustainability, health and food systems.
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
