Advertising Research

Before and after spending your budget on advertising (or communicating in a broader sense) it is important to understand whether this money is well spend. Advertising research will give you this understanding.

What do you learn from it?

Advertising research will teach you:

Does the campaign bring across the right message?
What is the creative power and appeal of the campaign?
What is the effect on your brand perception?
What is the effect on behavior of the target audience?
Who have we reached?

Thorough advertising research will help you to improve the effectiveness of your communication efforts and optimize the budget spend.

What can you do with the results?

Depending on the stage of campaign development there are several things you can do with the results of advertising research:

Choose the most effective option out of several creative proposals
Adjust the campaign to improve its effectiveness
Evaluate afterwards and understand what results the campaign delivered, to learn for upcoming campaigns

When do you use it?

Advertising research can be applied in all stages of campaign development. In the creative stage it can help you find the right directions, before finalizing a campaign it can help to optimize it and afterward it can help to determine the effects achieved.

The set-up

Depending on the purpose a qualitative or quantitative set-up is advised. We will help you to make this choice. The ideal set-up depends on whether hard figures about its effectiveness or insights about what the campaign does in the minds of the target group are required.

Timing and investment

Advertising research can take a few days up until 3 weeks. The investment depends on the required set-up. Ask us for a ball park or a full proposal using the button below.

Why Future of Food Institute

We understand sustainable food marketing. We know how to bring across a sustainable message. We know examples of successful campaign of sustainable food. We understand how to avoid coming across as greenwashing. We offer a quick turnaround and competitive pricing.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Strategy

Innovation

Advertising

Examples of our work

Nudging for more fruits and vegetables

In collaboration with supermarket Hoogvliet we tested whether nudging consumers would increase their (online) purchases of fruits and vegetables.

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Increasing demand for organic food

How can we stimulate consumers to choose for organic products? We set out to find persuasive arguments for Bionext, the association representating the organic food chain.

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Assessing the impact of FoodUnfolded

How impactful is online publication FoodUnfolded? How are they perceived by the average European? Does their audience get the message and adapt their eating habits? We tested this in a semi-experimental study.

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We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.