Before and after spending your budget on advertising (or communicating in a broader sense) it is important to understand whether this money is well spend. Advertising research will give you this understanding.
What do you learn from it?
Advertising research will teach you:
Thorough advertising research will help you to improve the effectiveness of your communication efforts and optimize the budget spend.
What can you do with the results?
Depending on the stage of campaign development there are several things you can do with the results of advertising research:
When do you use it?
Advertising research can be applied in all stages of campaign development. In the creative stage it can help you find the right directions, before finalizing a campaign it can help to optimize it and afterward it can help to determine the effects achieved.
Depending on the purpose a qualitative or quantitative set-up is advised. We will help you to make this choice. The ideal set-up depends on whether hard figures about its effectiveness or insights about what the campaign does in the minds of the target group are required.
Timing and investment
Advertising research can take a few days up until 3 weeks. The investment depends on the required set-up. Ask us for a ball park or a full proposal using the button below.
Why Future of Food Institute
We understand sustainable food marketing. We know how to bring across a sustainable message. We know examples of successful campaign of sustainable food. We understand how to avoid coming across as greenwashing. We offer a quick turnaround and competitive pricing.
We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.
Examples of our work
In collaboration with supermarket Hoogvliet we tested whether nudging consumers would increase their (online) purchases of fruits and vegetables.
How can we stimulate consumers to choose for organic products? We set out to find persuasive arguments for Bionext, the association representating the organic food chain.
How impactful is online publication FoodUnfolded? How are they perceived by the average European? Does their audience get the message and adapt their eating habits? We tested this in a semi-experimental study.
The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute
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