Advertising Research

Before and after spending your budget on advertising (or communicating in a broader sense) it is important to understand whether this money is well spend. Advertising research will give you this understanding.

What is advertising research

Advertising research answers questions such as:

  • Does the campaign bring across the right message?
  • What is the creative power and appeal of the campaign?
  • What is the effect on your brand perception?
  • What is the effect on behavior of the target audience?
  • Who have we reached?

Thorough advertising research will help you to improve the effectiveness of your communication efforts and optimize the budget spend.


Depending on the stage of campaign development there are several things you can do with the results of advertising research:

  • Choose the most effective option out of several creative proposals
  • Adjust the campaign to improve its effectiveness
  • Evaluate afterwards and understand what results the campaign delivered, to learn for upcoming campaigns

Advertising research can be applied in all stages of campaign development. In the creative stage it can help you find the right directions, before finalizing a campaign it can help to optimize it and afterward it can help to determine the effects achieved.


Depending on the purpose a qualitative or quantitative set-up is advised. We will help you to make this choice. The ideal set-up depends on whether hard figures about its effectiveness or insights about what the campaign does in the minds of the target group are required.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Examples of our work

  • Nudging for more fruits and vegetables

    In collaboration with supermarket Hoogvliet we tested whether nudging consumers would increase their (online) purchases of fruits and vegetables. 

  • Increasing demand for organic food

    How can we stimulate consumers to choose for organic products? We set out to find persuasive arguments for Bionext, the association representating the organic food chain.

  • Assessing the impact of FoodUnfolded

    How impactful is online publication FoodUnfolded? How are they perceived by the average European? Does their audience get the message and adapt their eating habits? We tested this in a semi-experimental study. 

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight. 

We are the insights partner of choice for food companies and non-profits  that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 -

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