Home-use test

When real consumers use your product in the comfort of their own home, in the moment and situation where they normally use such a product, they can give you the most honest and unbiased feedback. This feedback is what a home-use test captures.

What is a home-use test

You can use a home-use test whenever you need honest and unbiased feedback in order to understand how good your product really is. E.g., you have a new recipe and want to find out if it really is an improvement compared to the original. It will tell you:

  • How good is your product, the sensory experience.
  • How well does the experience match the expectations and the brand values
  • How your product be improved


Based on the results of a home-use test you can decide if your product is good enough or if it needs tweaking. A positive result will also help to convince others to support your product, like investors or retailers.


Participants are recruited in busy places where we can find the ‘general population’. They are handed the product and instructions for participating in the test. They use the product at home and fill in an online questionnaire afterwards. For each test we recruit a representative sample of at least 200 participants. 

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

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We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight. 

We are the insights partner of choice for food companies and non-profits  that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute

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