We are Future of Food Institute

We are a market research agency with a mission. Experts in sustainable consumer behaviour within innovation, branding, and communication.

We help sustainable food brands, retailers and governmental organisations innovate faster and communicate with more impact. We help them develop the right products, for the right consumers, with the right message.

We do this by offering accessible and crystal clear consumer insights from qualitative and quantitative consumer research.

Click on the button below to download a one page summary of who we are and what makes us different.

Our Team

Durk Bosma

Research Director

Durk is a market research architect with over 20 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much-appraised market research book dealing about how to set up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA.

Eva Hoogstins

Researcher

Eva is a consumer researcher with a keen interest in innovative research methods, choice architecture, and personality psychology. She completed a Master of Science in Psychological Research at Lund University, where she wrote her thesis on social (media) influence on young adults’ food choices. 

Eva has been part of the Future of Food Institute team as a researcher and online community manager since November 2020.

Julie van Luit

Junior Researcher

Julie is an environmental and social impact researcher specialized in quantitative and qualitative research methods. She completed a Master of Science in Applied Anthropology and a double Bachelor of Science in Cultural Anthropology & Development Sociology and Textile, Engineering & Management. Julie has experience in consultancy, impact analysis, and holistic systemic solutions.

Nathalie van der Wel

Research Intern

Nathalie is currently completing her master’s degree in Wageningen University in the field of consumer studies. She is passionate about food, sustainability, and people – and chose to specialise in qualitative research methods as a way to deepen her understanding of how consumers can be motivated to live ‘greener’ lifestyles. 

With this internship, she is provided the opportunity to apply her academic skills to real-life cases, hoping to improve her skills as a researcher while also making her first contributions to the working world in this field.

Franziska Roth

Research Intern

Franziska is currently completing her Master’s degree in Sociology at the Johannes Gutenberg University in Mainz. She specialised in empirical research methods – especially quantitative research – which she was able to develop in various university research projects as well as in her work as a research assistant at the Institute of Educational Sciences in Mainz.

With her personal interest in sustainability, she is looking forward to combining her methodological skills with the topic of sustainable food choices.

Our network

We are a network organisation. When needed we extend our team by connecting experts, universities, consultants and researchers. This way we can make sure we have all the required knowledge, skills and capacity on board.

A few of our partners



  • Alterego is a creative branding agency, specialised in brand identity and brand activation. From logo design to complete package design and from creative concepts to online marketing, they help sustainable food companies create a new brand identity. 

  • Food Cabinet is a creative campaign and communications bureau, whose mission is to encourage sustainable food choices. 

  • Brave New Food is a European food innovation platform that stimulates collaborations between a thriving community of innovative startups/scale-ups, and leading food corporates, retailers, distributors, impact investors and knowledge partners. 

Join us!

We are a small team with big ambitions. To make these ambitions reality, we are always looking for professionals who share our passion for and dedication to sustainable food.

Drop us a note if you think we’d make a good match!

Please note that we will only consider applications from fluent (native) Dutch speakers at this moment. 

  • Research Internship

    Within this internship you can conduct your own study, with our help and guidance. Together we will determine a relevant subject in the field of consumer behaviour and sustainable food, as well as the most suitable methodology. Once the research is completed, we will publish the results and make them available to interested parties in the food chain, for example in the form of blogs, white papers, webinars, and more. 

  • Digital Marketing Internship

    We are looking for a creative and tech-savvy student who can help us:
    1) Develop an online marketing and data-driven lead generation strategy,
    2) Develop a system that will allow us to effectively and efficiently share our content and transform visitors into qualified leads,
    3) Create online and social media content

Our manifesto

Our story

The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers. 

We have served food – and FMCG clients for more then 20 years, and we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.

What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability. 

Our goal is to help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.

We are a full service market research agency focused on consumer behavior in the area of sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international. 

We love to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

Check this interview by Dutch marketing magazine Nieuwstribune


We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - Den Haags - 
(+31) (0)70 2042314 - Info@futureoffood.institute

Nederlands