We are Future of Food Institute
We are a market research agency with a mission. Experts in sustainable consumer behaviour within innovation, branding, and communication.
We help sustainable food brands, retailers and governmental organisations innovate faster and communicate with more impact. We help them develop the right products, for the right consumers, with the right message.
We do this by offering accessible and crystal clear consumer insights from qualitative and quantitative consumer research.
Click on the button below to download a one page summary of who we are and what makes us different.
Eva is a consumer researcher with a keen interest in innovative research methods, choice architecture, and personality psychology. She completed a Master of Science in Psychological Research at Lund University, where she wrote her thesis on social (media) influence on young adults’ food choices.
Eva has been part of the Future of Food Institute team as a researcher and online community manager since November 2020.
After completing her internship here, Nathalie graduated with a master’s degree from Wageningen University in the field of consumer studies, receiving a ‘cum laude’ distinction. She is passionate about food, sustainability, and people – and chose to specialise in qualitative research methods as a way to deepen her understanding of how consumers can be motivated to live ‘greener’ lifestyles.
With a background in Psychology, Zoe is currently completing her studies in Business administration with a specialization in Consumer Marketing. She has a passion for food and observing people’s behaviour; by combining the two, she is exploring how innovation could motivate consumers to create and sustain a healthier lifestyle.
Joris is currently in the final phase of his study in Applied Psychology at the Nijmegen University of Applied Sciences. His passion lies in assessing and influencing behavior. He has given training on the subject ‘nudging’ at various organizations. His knowledge of psychology and the assessment of behavior provide a good combination that is in line with the Future of Food Institute. He is currently researching how to implement the importance of a healthy lifestyle among young adults.
Alterego is a creative branding agency, specialised in brand identity and brand activation. From logo design to complete package design and from creative concepts to online marketing, they help sustainable food companies create a new brand identity.
Food Cabinet is a creative campaign and communications bureau, whose mission is to encourage sustainable food choices.
Brave New Food is a European food innovation platform that stimulates collaborations between a thriving community of innovative startups/scale-ups, and leading food corporates, retailers, distributors, impact investors and knowledge partners.
We are a small team with big ambitions. To make these ambitions reality, we are always looking for professionals who share our passion for and dedication to sustainable food.
Drop us a note if you think we’d make a good match!
Please note that we will only consider applications from fluent (native) Dutch speakers at this moment.
We’re looking for a recent graduate to help us uncover consumer insights. In this role you will conduct the full research cycle, from concepting and defining the goals of the study to reporting on the insights and findings that you uncover. Join a driven and engaging team in improving the future of our food system!
Within this internship you can conduct your own study, with our help and guidance. Together we will determine a relevant subject in the field of consumer behaviour and sustainable food, as well as the most suitable methodology. Once the research is completed, we will publish the results and make them available to interested parties in the food chain, for example in the form of blogs, white papers, webinars, and more.
We are looking for a creative and tech-savvy student who can help us:
1) Develop an online marketing and data-driven lead generation strategy,
2) Develop a system that will allow us to effectively and efficiently share our content and transform visitors into qualified leads,
3) Create online and social media content
Theresa worked with us previously as a research intern. Curious about her time working with us? Read Theresa’s story here
The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers.
We have served food – and FMCG clients for more then 20 years, and we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.
What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability.
Our goal is to help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.
We are a full service market research agency focused on consumer behavior in the area of sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international.
We love to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
Check this interview by Dutch marketing magazine Nieuwstribune
The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute
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