We are Future of Food Institute

We are a market research agency with a mission. Experts in sustainable consumer behaviour within innovation, branding, and communication.

We help sustainable food brands, retailers and governmental organisations innovate faster and communicate with more impact. We help them develop the right products, for the right consumers, with the right message.

We do this by offering accessible and crystal clear consumer insights from qualitative and quantitative consumer research.

Click on the button below to download a one page summary of who we are and what makes us different.

Our Team

Durk Bosma

Research Director

Durk is a market research architect with over 20 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much-appraised market research book dealing about how to set up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA.

Eva Hoogstins

Researcher

Eva is a consumer researcher with a keen interest in innovative research methods, choice architecture, and alternative proteins. She completed a Master of Science in Psychological Research at Lund University, and wrote her thesis on social (media) influence on young adults’ food choices. 

Eva has been part of the Future of Food Institute team as a researcher and online community manager since November 2020.

Leah Grooff

Research Intern

Leah is a data science student at the Erasmus School of Economics in Rotterdam. She is currently working on her master thesis, in which she focuses on what kind of marketing strategies are most useful in order to make consumers purchase more sustainable food. This is a subject she is really interested in, since it combines behavioral economics with sustainability.

Leah combines her thesis with an internship at the Future of Food Institute. In this way, she can apply the techniques and knowledge gained from the work she does for FoFi on her own piece of work. 

Theresa Altmeyer

Research Intern

Theresa is a master’s psychology student at the University of Amsterdam. Her specialization in social influence has allowed her to learn how to predict, explain and influence human behaviour using social-psychological theory. More specifically, during her master’s, she has learned how to develop evidence-based behaviour change interventions and developed her skills in research methods regarding attitudes, emotions, motivation, and behaviour.

Theresa has gained her first relevant work experience in research during her internship as a research assistant at the Institute for Experimental Psychophysiology in Düsseldorf, Germany. Here she worked on innovative projects in the area of digital health management.

Jet Kroot

Junior Researcher

Jet is a graduate of Food Innovation from HAS University of Applied Sciences, where she learned how to develop innovative food concepts, from initial idea to design, production, and sales. During her studies she completed a minor in Consumer Behaviour at Wageningen University and Research (WUR). Jet wrote her bachelor thesis on Dutch consumer behaviour changes in eating meat.

She joined Future of Food Institute in February 2021, and has been working as a junior researcher as well as in communications, producing the newsletter amongst other things.

Our network

We are a network organisation. When needed we extend our team by connecting experts, universities, consultants and researchers. This way we can make sure we have all the required knowledge, skills and capacity on board.

Join us!

We are a small team with big ambitions. To make these ambitions reality, we are always looking for professionals who share our passion for and dedication to sustainable food.

Drop us a note if you think we’d make a good match!

  • Digital Marketing Internship

    We are looking for a creative and tech-savvy student who can help us:
    1) Develop an online marketing and data-driven lead generation strategy,
    2) Develop a system that will allow us to effectively and efficiently share our content and transform visitors into qualified leads,
    3) Create online and social media content

  • Research Internship

    Within this internship you conduct your own research, with our help and guidance. Together we will determine a relevant subject in the field of consumer behaviour and sustainable food, as well as the most suitable methodology. Once the research is completed, we will publish the results and make them available to interested parties in the food chain, for example in the form of blogs, white papers, webinars, and more. 

  • Open Application

    Do you think you would make a great addition to our team? Introduce yourself, and let us know why! Send your CV and motivation to durk@futureoffood.institute.

    Our manifesto

    Our story

    The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers. 

    We have served food – and FMCG clients for more then 20 years, and we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.

    What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability. 

    Our goal is to help sustainable food companies to innovate faster and communicate with more impact.
    We do this by offering accessible and crystal clear consumer insights.

    We are a full service market research agency focused on consumer behavior in the area of sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international. 

    We love to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

    Check this interview by Dutch marketing magazine Nieuwstribune


    We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

    We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

    The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands. 

    Info@futureoffood.institute