We are Future of Food Institute

We help sustainable food brands, retailers and governmental organisations innovate faster and communicate with more impact. We help them develop the right products, for the right consumers, with the right message.

We do this by offering accessible and crystal clear consumer insights from qualitative and quantitative consumer research.

Click on the button below to download a one page summary of who we are and what makes Future of Food Institute different.

Our Team

Durk Bosma

Head of Thought Leadership

Durk is a market research architect with  more than  25 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much-appraised market research book dealing about how to set up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2022 and 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA.

Eva Hoogstins


Eva is a consumer researcher with a keen interest in innovative research methods, choice architecture, and personality psychology. She completed a Master of Science in Psychological Research at Lund University, where she wrote her thesis on social (media) influence on young adults’ food choices. 

Eva has been part of the Future of Food Institute team as a researcher and online community manager since November 2020.

Nathalie van der Wel


After completing her internship here, Nathalie graduated with a master’s degree from Wageningen University in the field of consumer studies, receiving a ‘cum laude’ distinction. She is passionate about food, sustainability, and people – and chose to specialise in qualitative research methods as a way to deepen her understanding of how consumers can be motivated to live ‘greener’ lifestyles. 

Chiara Zuber

Research Intern

Chiara is currently finishing her studies in Political Science specializing in Public Policy and Governance at the University of Amsterdam. She is passionate about how policy and governance can lead to transformative change in the food system. She is writing her master thesis on EU food policy and governance along with conducting research on EU citizen policy acceptance.

Join us!

Future of Food Institute is a small team with big ambitions. To make these ambitions reality, we are always looking for professionals who share our passion for and dedication to sustainable food.

Drop us a note if you think we’d make a good match!

Please note that we will only consider applications from fluent (native) Dutch speakers at this moment. 

  • Consumer Researcher

    Ready to dive into the heart of consumer research in the food sector? Join us in encouraging consumers to make sustainable food choices while gaining hands-on experience in a dynamic start-up environment. Click on ‘Learn more’ to find out more about the vacancy (in Dutch).

  • Student Assistant Research and Communications

    Are you a student interested in consumer research and sustainability? Join our dynamic team as a part-time assistant at Future of Food Institute! Participate in research projects, moderate our online communities, and create engaging content for social media.Click on ‘Learn more’ to find out more about the vacancy (in Dutch).

  • Research Internship

    Within this internship you can conduct your own study, with our help and guidance. Together we will determine a relevant subject in the field of consumer behaviour and sustainable food, as well as the most suitable methodology. Once the research is completed, we will publish the results and make them available to interested parties in the food chain, for example in the form of blogs, white papers, webinars, and more. 

  • Digital Marketing Internship

    We are looking for a creative and tech-savvy student who can help us:
    1) Develop an online marketing and data-driven lead generation strategy,
    2) Develop a system that will allow us to effectively and efficiently share our content and transform visitors into qualified leads,
    3) Create online and social media content

  • Open Application

    Is your ideal position not listed? Please send us an open application.

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What is it like to work with us?

Theresa worked with us previously as a research intern. Curious about her time working with us? Read Theresa’s story here

Our network

We are a network organisation. When needed we extend our team by connecting experts, universities, consultants and researchers. This way we can make sure we have all the required knowledge, skills and capacity on board.

A few of our partners

  • Alterego is a creative branding agency, specialised in brand identity and brand activation. From logo design to complete package design and from creative concepts to online marketing, they help sustainable food companies create a new brand identity. 

  • Food Cabinet is a creative campaign and communications bureau, whose mission is to encourage sustainable food choices. 

  • Brave New Food is a European food innovation platform that stimulates collaborations between a thriving community of innovative startups/scale-ups, and leading food corporates, retailers, distributors, impact investors and knowledge partners. 

Our manifesto

Our story

The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers. 

We have served food – and FMCG clients for more then 20 years, and we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.

What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability. 

Our goal is to help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.

We are a full service market research agency focused on consumer behavior in the area of sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international. 

We love to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

Check this interview by Dutch marketing magazine Nieuwstribune

Our privacy policy

Download our privacy policy for Food Europe. 

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight. 

We are the insights partner of choice for food companies and non-profits  that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute

Contact us