Packaging Test

Packaging design plays a crucial role in the consumer decision to buy your product (or not). Therefore, making sure your packaging design appeals to consumers and brings across the right message is extremely important.

What do you learn from it?

Understand how well a (proposed) packaging design meets your criteria and on a deeper level, what makes an effective packaging.

What can you do with the results?

Be inspired when starting work on a packaging design
Improve packaging design
Choose the best design out of several options

When do you use it?

A packaging test is usually carried out when a new packaging design is nearly finished. But you can also involve consumers when you want to be inspired before you start working on new designs.

The set-up

If hard figures about how a specific packaging design is appreciated are needed, a quantitative approach is the way to go. In an online survey we show the designs and ask questions about it. But if understanding what makes an effective packaging design is required, an in-depth qualitative approach is the ideal set-up. We will guide in choosing the right approach.

Timing and investment

A simple off the shelf quantitative packaging test will cost around €1,500,00 and can be finished in a week (faster if needed and well prepared). Ask us for a ball park or a full proposal using the button below.

Why Future of Food Institute

We know what appeals to sustainable food consumers. We know what sustainability cues work (and which don’t). We have a database of successful food packaging designs that we can draw from for inspiration. We offer a quick turnaround and competitive pricing.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Strategy

Innovation

Advertising

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.