Positioning Research

A crystal-clear positioning is needed in order to create the most relevance in the eyes of the right target group at the right moment. It means you need to make choices regarding what your brand means to consumers. Positioning research is used to determine what makes your brand unique and distinctive. The research does not just describe the current state of affairs, but also reveals future possibilities.

Positioning research will help you to pick your distinctive assets, recognisable elements of your brands image that are different from your competitors.

Want to more about our views on positioning sustainable brands? Check out our long read here.

What do you learn from it?

Your brands position versus the competition
Insight into all the current and possible future distinctive assets for all brands in a product category

What can you do with the results?

Choose where to compete and claim your position in the market
Optimise your brand’s image based on growth opportunities

When do you use it?

Positioning research is used when you want to make strategic decisions about what your brand stands for, what it means for the target group.

The set-up

To understand the meaning of brands on a deeper level we use implicit and projective research technique to elicit brand associations. These are then quantified in quantitative research.

Timing and investment

The investment depends on the amount of pre-existing knowledge that is already there and the amount of brands to be included. It starts at €10.000 for a basic set-up which will take around 5 weeks to complete. Ask us for a ball park or a full proposal using the button below.

Why Future of Food Institute

We know which potential distinctive assets can be claimed from a sustainability perspective. We know how successful sustainable brands position themselves. We know how consumers see sustainable brands and what kind of arguments they are susceptible to. We offer a quick turnaround and competitive pricing.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Strategy

Innovation

Advertising

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.