A crystal-clear positioning means being relevant in the eyes of the right target group at the right moment. It means you making clear choices regarding what your brand means to which consumers. Positioning research is used to determine what makes your brand unique and distinctive.
Positioning research will help you to pick your distinctive assets, recognisable elements of your brand’s image that are differentiating from your competitors.
Want to more about our views on positioning sustainable brands? Check out our long read here.
What is positioning research
Positioning research will help you to understand:
Positioning research is used when you want to make strategic decisions about what your brand stands for, what it means for the target group.
We advice to conduct positioning research if you want to:
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