Welcome in Our Knowledge Hub

We build knowledge and like to share it. On this page we offer a glimpse of the type of work we do and for whom. Please contact us if you want to know more about any of these projects and tools.

Blogs and Opinions

A lot is being said about the future of food and the paths that lead there. And we like to contribute by sharing our knowledge and views. Our blogs are often published on websites like Foodlog, Marketingfacts, Daily Data bites and Greenbook

Explore our blogs

  • SUNT: do consumers want to fight food waste and eat a snack at the same time?

    SUNT wanted to better understand how their customers and other potential target groups think about their brand and what they stand for. We advised them on how to translate what consumers want into product innovation and branding strategies. 

  • Understanding the adoption of sustainable innovation

    Under which conditions are consumers open to food (technology) innovation? We set to find out with the help of our European online community.

  • Quality marks and certifications

    Do consumers pay attention to quality marks and certifications? We investigated which food quality marks are most recognized and trusted by Dutch consumers. 

  • The Future of Food Report

    What is the state of play in sustainable food consumption in the Netherlands? In 2019 we conducted the largest study so far about sustainable food consumption among Dutch consumers. 

Case Studies

Below you can find some of the projects we did for our clients. 

Explore our case studies

  • Concept testing for Kumasi

    Kumasi wanted to find out which of their strengths they need to focus on in their brand positioning and if there are any other hidden strengths that they can promote. So we conducted a concept test to find out.

  • Building the World Food Center Experience

    The World Food Center Experience is a food-themed attraction where children learn about the various aspects of our food system. So what do kids think of this new experience?

  • Measuring the potential for a new food app

    Meal Matchers wants to support you with inspiration that matches your preferences and broadens your palate while encouraging healthy and sustainable choices. How can we help it catch on?

  • Designing a new dish for Amsterdam

    The city of Amsterdam wanted a new healthy and sustainable dish that represents its citizens’ taste preferences. So, what do Amsterdam locals like to eat?

Stuff We Love

Every week we post a surprising, uplifting, heart warming  and spectacular initiative or product from around the world. Below you can scroll through oour archive.

If you want be inspired on a weekly basis, follow us on LinkedIn or Instagram.

Browse through the Stuff We Love

  • Packaging test for a sustainable wine brand

    THE WINE PACK reduces its carbon emissions by 80% by selling wine in boxes, using a “bag-in-box” system. We tested 2 new designs to find out which one works best.

  • Nudging for more fruits and vegetables

    In collaboration with supermarket Hoogvliet we tested whether nudging consumers would increase their (online) purchases of fruits and vegetables. 

  • Increasing demand for organic food

    How can we stimulate consumers to choose for organic products? We set out to find persuasive arguments for Bionext, the association representating the organic food chain.

  • Assessing the impact of FoodUnfolded

    How impactful is online publication FoodUnfolded? How are they perceived by the average European? Does their audience get the message and adapt their eating habits? We tested this in a semi-experimental study. 

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight. 

We are the insights partner of choice for food companies and non-profits  that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute

Contact us