A concept test will give you a good idea of the potential of your new idea. This can be a new product, brand or even an idea for your own food start-up. You will learn who would want to buy your product and why. By listening to your target audience at an early stage you can innovate faster and take fewer risks.
What do you learn from it?
If and why consumers are interested in your product idea. Specifically:
What can you do with the results?
When do you use it?
As soon as your idea is starting to take shape, you test it. A good moment to test would be before you start making investments in technology, marketing etc. It’s also a good idea to test your idea before you talk to investors. Investors will be more likely to invest in an idea that has proven to be interesting for consumers.
Most often we use a qualitative approach, with around 15 -25 consumers from the target group. The aim is to get a deep understanding of how they react to your idea. The idea is presented to them and in a number of rounds we collect their feedback, thoughts, questions and doubts. If needed, this can be supplemented with a quantitative test among a bigger target audience to be able to show hard figures.
Timing and investment
Two weeks, starting at €2.500,00 for a standardized set-up. Ask us for a ball park or a full proposal using the button below.
Why Future of Food Institute
We understand sustainable food marketing. We know how to bring across a sustainable message. We know examples of successful campaigns of sustainable food. We understand how to avoid coming across as greenwashing. We offer a quick turnaround and competitive pricing.
We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.
The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute
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