In a category exploration study we deep dive into the essence of the product category and try to understand what it means to the consumer.
Want to more about our views on category exploration? Check out our long read here.
A category exploration provides the building blocks for a strategic sustainability plan for a product, brand or product category. We provide the following building blocks:
A strategic sustainability plan is the basis for successfully improving the sustainability of a brand, product or product category. A strategy that minimizes real impact while optimizing the perception of sustainability in the eyes of consumers so that they will make the sustainable choices.
Such a sustainability plan includes:
Many brands are working hard to make their impact smaller or even net positive. For example, by developing products that are better for the world and consumers. But far from all of them succeed. Making products that are better for the world is not enough. To be successful in sustainable marketing, you need to pull out more.
A category exploration consists of a number of steps, through which we uncover all the pieces of the puzzle.
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