Successful innovations strike the right chord with the target group. They solve a problem, fulfil a need and enthuse the consumer. Success exists by the grace of the consumer.
Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.
Consumers are increasingly asking for more sustainable brands. But the topic of sustainability has many aspects to consider. How to make the right choices?
This is how we ensure our clients get the right answers to the right questions in an effective and efficient way. Always involving senior researchers with extensive knowledge about sustainability.
We start with a thorough analysis of the research request at hand. Making sure we perfectly understand our client’s research need.
Whenever possible we will draw on what is already known about the issue. This includes all we know through the large-scale FoodSHIFT.global study.
We will propose an effective and efficient way of conducting research, fitting the research questions.
