Consumer Research

Deeply understanding consumers is the key to changing their behavior and supporting or seducing them to make the sustainable food choices.


Successful innovations strike the right chord with the target group. They solve a problem, fulfil a need and enthuse the consumer. Success exists by the grace of the consumer.

Communication & Branding

Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.

Insights based strategies

Consumers are increasingly asking for more sustainable brands. But the topic of sustainability has many aspects to consider. How to make the right choices?

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.

Qualitative Research

Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations.

Food Forum

Our Community of Conscious Consumers. An easy and accessible solution that will deliver the consumer insights you need.

Our annual study on how consumers think and feel about sustainable food and how this translates into actual behavior.

Our way of working

This is how we ensure our clients get the right answers to the right questions in an effective and efficient way. Always involving senior researchers with extensive knowledge about sustainability.

  • We start with a thorough analysis of the research request at hand. Making sure we perfectly understand our client’s research need.

  • Whenever possible we will draw on what is already known about the issue. This includes all we know through the large-scale study.

  • ​We will propose an effective and efficient way of conducting research, fitting the research questions. 

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands -