School of Trends

Discover the trends driving the future of your category. Quick & actionable inspiration for future-ready food Innovation.

What is the School of Trends?

The School of Trends combines detailed research into food megatrends with our international network of trendspotters. We deliver actionable insights and inspiring examples to fuel your innovation pipeline and help you stay ahead in your category.

This provides you with:

Dozens of inspiring examples of food trends, innovations, and best practices tailored to your category
Strategic trends insights that fast-track innovation and concept development
Forward-looking inspiration to anticipate and respond to future consumer needs

For an example of an outcome in the ambient foods category, click here.

Why engage our School of Trends?

Having an overview of emerging trends enables you to be ahead of the game. It will give you ideas of what consumer needs are not yet met and understand where there is room for innovation.

While you cannot predict the future, with the right knowledge you can be prepared for future developments that will have a crucial impact on the future of your category.

How does the School of Trends work?

We have a dedicated team of trained trendspotters. They find compelling examples of food innovations in your category. Check out some examples here, here, and here.

We curate their findings and review the results for relevance. Then we link their findings to the known megatrends from an established framework by Euromonitor.

In an engaging and inspirational workshop with your team, we translate all the findings to tangible business opportunities.

*Are you an innovative and creative person looking to be a part of our School of Trends? Follow this link to find out how to sign-up.

Get in touch

Have questions? Let’s connect!

We’re here to help. Contact us to learn more or fill out the form at the bottom of the page to get started.

Other thing we do:

Strategy

Innovation

Advertising

Download our brochure about the School of Trends

Future of Food Institute has provided us with a 3D picture of what’s happening in the mushroom category. Their School of Trends discovered nearly 150mushrooms innovations worldwide, many of which we had never heard of before. Combining this with their trend framework and thorough qualitative and quantitative consumer research has given us an abundance of innovation ideas, that are both inspirational and backed-up by solid research. The research enabled us to map international similarities and differences in consumer attitudes towards the category.

Bart Bakker, CMO Leading Strategic Marketing and Product Development

Our success stories

Transforming Ambient Foods: Premiumization in Action

We explored what’s happening in the ambient foods category, also known as ‘canned goods’. One of the trends we found was ‘premiumization’, something not usually associated with this category.

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Exploring mushrooms’ potential to drive future growth

Scelta Mushrooms is one of the biggest mushrooms processing companies worldwide. They wanted to understand emerging trends in the mushroom category across multiple markets. Our trained trend spotters set out to find out what is going on in this enormously diverse market.

Read more

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.

We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.