Food Forum

Quick (but decent!) insights from consumers in the frontline of food sustainability

Our Conscious Consumer Community

Our ‘Food Forum’ is an easy and accessible solution that will deliver the consumer insights you need. A group of engaged and motivated consumers is there for helping you out.

Give the consumer a prominent and driving role in product development and communication
Explore any subject with the help of a group of engaged and motivated consumers
Deploy the frontrunners that determine the success of your innovations or communications

We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, etc..

Within the community both quantitative surveys and qualitative techniques can be used. Our community platform allows for making use of all kinds of rich qualitative research techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!

Download our brochure (in Dutch)

Examples of studies

Can Restaurants Charge for Serving Tap Water?

Yes, our study shows that Dutch Consumers are willing to pay for the sustainable option, under certain conditions.

Price Main Barrier for Buying Organic

But our study among Dutch consumers indicates that the size of this gap is partly overestimated.

Quality marks as seen by consumers

61% of the consumers in our survey indicate that labels help them make better food choices.

More studies will follow soon

At this moment our community members are working on a number of studies. Results will be published here.

Our Food Forum Community has been developed in close cooperation with Food Cabinet, a campaign agency specialized in sustainable food. They are experts in turning consumer insights into effective campaigns.

The specs

Cost efficient and clear consumer insights
Access to front runners, early adapters and followers in the area of sustainable food
Fast turn around for qualitative and quantitative research projects
Senior research experts with specific knowledge in the area of sustainable food
Panel of >1.000 engaged consumers, willing to help brands becoming more sustainable
Special target groups like vegans, vegetarian and flexitarians represented
Early adopters of sustainable innovations, representing a growing consumer segment of sustainable consumers
Known demographic member profiles
Known need states-based persona’s (from our 2019 study)

Our portfolio

Our Forum Forum community can be used for a wide range of research purposes. Click any of the tiles below to learn more.

Innovation

Successful innovations strike the right chord with the target group. They solve a problem, fulfil a need and enthuse the consumer. Success exists by the grace of the consumer.

Communication & Branding

Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.

Insights based strategies

Every food brand is concerned with sustainability. Consumers are increasingly asking for more sustainable brands. But the topic of sustainability has many aspects to consider.

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.

Qualitative Research

Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations.

Do you want to know more about how our conscious consumers community can help you to achieve your sustainability goals?

Please contact our research director Durk Bosma.

+31 (0)6 14 23 24 41
durk@futureoffood.institute

Consumer Research

Food Forum

FoodSHIFT.global

Insights and Trends

About Us

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.