Quick (but decent!) insights from consumers in the frontline of food sustainability
Our Conscious Consumer Community
Our ‘Food Forum’ is an easy and accessible solution that will deliver the consumer insights you need. A group of engaged and motivated consumers is there for helping you out.
We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, etc..
Within the community both quantitative surveys and qualitative techniques can be used. Our community platform allows for making use of all kinds of rich qualitative research techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!
61% of the consumers in our survey indicate that labels help them make better food choices.
But our study among Dutch consumers shows that this is gap is partly misperception.
Right now our community is working on a number of studies Results will be published here.
Our Food Forum Community has been developed in close cooperation with Food Cabinet, a campaign agency specialized in sustainable food. They are experts in turning consumer insights into effective campaigns.
In the months March and April 2021 we want as many sustainable food marketers as possible to get to know our community and learn how they can use it to understand their consumers. Contact us to discuss these possibilities:
For any project with a value of €4.500,- or more, we are offering a 30% pilot discount. For smaller projects the discount is 15%. Check out our brochure for the prices and specifications of studies in our community.
Get to know our community with a small study for free. The study consists of 1 poll question, followed by a discussion about the subject. You can participate yourself in this discussion and ask our members anything. We run one of these projects weekly, so make sure you book your spot!
Our Forum Forum community can be used for a wide range of research purposes. Click any of the tiles below to learn more.
Do you want to know more about how our conscious consumers community can help you to achieve your sustainability goals?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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