Quick (but decent!) insights from consumers in the frontline of food sustainability
Our ‘Food Forum’ is an easy and accessible solution that will deliver the consumer insights you need. A group of engaged and motivated consumers is there for helping you out.
We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, etc..
Within the community both quantitative surveys and qualitative techniques can be used. Our community platform allows for making use of all kinds of rich qualitative research techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!
Our Food Forum Community has been developed in close cooperation with Food Cabinet, a campaign agency specialized in sustainable food. They are experts in turning consumer insights into effective campaigns.
In the months March and April 2021 we want as many sustainable food marketers as possible to get to know our community and learn how they can use it to understand their consumers. Contact us to discuss these possibilities:
For any project with a value of €4.500,- or more, we are offering a 30% pilot discount. For smaller projects the discount is 15%. Check out our brochure for the prices and specifications of studies in our community.
Get to know our community with a small study for free. The study consists of 1 poll question, followed by a discussion about the subject. You can participate yourself in this discussion and ask our members anything. We run one of these projects weekly, so make sure you book your spot!
Our Forum Forum community can be used for a wide range of research purposes. Click any of the tiles below to learn more.
Successful innovations strike the right chord with the target group. They solve a problem, fulfil a need and enthuse the consumer. Success exists by the grace of the consumer.
Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.
Do you want to know more about how our conscious consumers community can help you to achieve your sustainability goals?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
durk@futureoffood.institute
Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.
We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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