Quick (but decent!) insights from consumers in the frontline of food sustainability
Our Conscious Consumer Community
Our ‘Food Forum’ is an easy and accessible solution that will deliver the consumer insights you need. A group of engaged and motivated consumers is there for helping you out.
We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, etc..
Within the community both quantitative surveys and qualitative techniques can be used. Our community platform allows for making use of all kinds of rich qualitative research techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!
Yes, our study shows that Dutch Consumers are willing to pay for the sustainable option, under certain conditions.
61% of the consumers in our survey indicate that labels help them make better food choices.
At this moment our community members are working on a number of studies. Results will be published here.
Our Food Forum Community has been developed in close cooperation with Food Cabinet, a campaign agency specialized in sustainable food. They are experts in turning consumer insights into effective campaigns.
Our Forum Forum community can be used for a wide range of research purposes. Click any of the tiles below to learn more.
Do you want to know more about how our conscious consumers community can help you to achieve your sustainability goals?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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