Does nudging work for online shoppers? The answer is yes.
45 scale-up brands bundle their advertising power, joined by retailer Albert Heijn.
Discounter Lidl Belgium launched a new campaign that aims to rid consumers of the idea that sustainable is synonymous with expensive.
Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.
Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions
61% of the consumers in our survey indicate that labels help them make better food choices.
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