Etienne is a senior executive with 20+ years in the consumer insight industry. An early Behavioral Economics academic with true entrepreneurial and commercial acumen. Inspired he started his own agency right after graduation, seeing the opportunities for behavioral economics already, but comfortably moved under the wings of the qualitative team at Research International after realizing the world wasn’t ready after all. Luckily that has changed significantly.
Over the years specialized in innovation and branding, pioneered online research, adopting global commercial roles and MT membership. Etienne gained his experience at both the big market research corporates and in scale-up and start-up environments, working for agencies like Research International, Ipsos, Metrixlab and Veylinx.
Etienne has a strategic eye and drive. He brings a vast experience serving clients on different continents, especially Europe, USA and Asian markets, for the likes of Philips, Unilever, Coca-Cola, Nestlé, to name just a few.
In the weekends you may find him on stage with his rock band, sometimes even cheered by his wife and son.
Durk is a market research architect with over 20 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much appraised market research book dealing about how to set-up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He regularly teaches at the Beeckestijn Business School about insights driven marketing.
He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organisation MOA.
In 2018 he co-founded the Future of Food Institute, after learning that food companies struggle to find the consumers insights they need for successfully marketing their sustainable products.
In his spare time he is soccer trainer for his two young boys and center back of his veterans football team.
We are a small team with big ambitions. To make these ambitions reality, we are looking for additions to our team. People who share our passion for and dedication to sustainable food.
“Ultimately, it is the consumer who decides what is successful. It is only when more sustainable food is on his plate that impact is achieved. Knowing how to seduce and support consumers in making more sustainable choices is therefore more important than ever.”
Read the interview with the founders of the Future of Food Institute in the Dutch marketing magazine ‘Marketing Tribune’.
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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