We are the Future of Food Institute

We support brands, retailers and authorities in sustainable product development and communication by providing crystal clear consumer insights. We conduct both qualitative and quantitative market research.

Our team

Sustainable behaviour researcher, alternative- and cultured-protein enthusiast, permaculture gardener

Eva Hoogstins

Food designer, R&D consultant, blogger, less is more lifestyle promoter

Simone Lamers

Food Innovator, consumer behaviour researcher, student, volleyball player

Jet Kroot

Junior Researcher
Global business development, strategic consultant, trained moderator, bass player, international scope

Etienne Zervaas

Commercial director
  • +31 (0)6 50 21 31 80
  • etienne@futureoffood.institute
  • Biography
Market research architect, ​writer, teacher, entrepreneur, father, soccer trainer, ​central defender

Durk Bosma

Research director
  • ​+31 (0)6 14 23 24 42
  • durk@futureoffood.institute
  • Biography

Join us!

We are a small team with big ambitions. To make these ambitions reality, we are looking for additions to our team. People who share our passion for and dedication to sustainable food. 


“Ultimately, it is the consumer who decides what is successful. It is only when more sustainable food is on his plate that impact is achieved. Knowing how to seduce and support consumers in making more sustainable choices is therefore more important than ever.”

Read the interview with the founders of the Future of Food Institute in the Dutch marketing magazine ‘Marketing Tribune’. 


To learn what we do and why we do it, read our manifesto here.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute