Our manifesto

Our story

The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers. In 2019 Etienne Zervaas joined.

We have served food – and FMCG clients for more then 20 years, and currently we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.

What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability. 

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder. By providing accessible and clear insights that help all links in the food chain to effectively support & seduce the consumer in making the sustainable choice.  

We are a full service market research agency focused on sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international. 

Read more

Check this interview by Dutch marketing magazine Nieuwstribune

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices. 

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands