Is funny packaging compatible with high-quality beer?

Client:

Uiltje, beer brewery

Brief:

Uiltje asked to gain insight on how Dutch beer drinkers (real aficionados as well as regular drinkers) view ‘fresh’ beer and the benefits it offers. Furthermore, to understand whether Uiltje is perceived as a high-quality beer, and whether its comic packaging gets in the way of that. 

Our approach:

We gathered a group of beer fans from our online community, Food Forum. These members participated in a series of online activities, including polls, online discussions and photo assignments. Participants were recruited through a professional research panel.

Findings in a nutshell:

We helped Uiltje by giving them a better understanding of how their target audience views the brand, and how to communicate the high quality of their beer – in a way that fits their style.


We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

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Nederlands