Short Chains

By using locally grown products and by reducing the number of links in the chain, the impact is reduced. The consumer pays attention to: local, transparency and authenticity. This trend is important because it forces all players in the chain to make the chain transparent, providing opportunities for small farmers and city farms. Short chains can improve the connection between the city and the country and restore understanding of the origin of food and reduce transport impact. Transparent and short chains are the future. Imports and exports are being redesigned, as much food as possible is produced domestically. The consumer wants to know where his food comes from. All sorts of initiatives reduce the distance between farmer and consumer. The city is linked to the countryside. Retailers in particular are taking up their role within this development by making their origins transparent.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute