Trade Deals Deployed to Encourage Brazil to Protect Rainforest

Brazil is under increasing pressure to do something about the many wildfires in the Amazon. France and Ireland want to stop a trade deal if President Bolsonaro doesn’t change his environmental policy. Finland wants to stop imports of Brazilian beef into Europe.

Using trade agreements to encourage countries to take action is a new phenomenon. In this way, governments can influence the sustainability of the products for sale domestically, even if they are produced elsewhere.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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