Chinese webgiant JD.com opens first supermarket in The Netherlands

JD.com will soon open its first branch in Leiden,  The Netherlands, according to initial reports. The supermarket will operate under the name Ochama and be a combination of food and non-food. After Amazon and Alibaba, JD is a web giant from China, the number three webshop in the world. The new store will be a “cross between Wehkamp (an online department store)  and a supermarket.

JD.com, also known as Jingdong and formerly called 360buy, is a Chinese e-commerce company headquartered in Beijing. It claims to be one of the two major B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmalls. The company also has supermarkets abroad under the name 7Fresh. Retail chain Walmart also has a stake in JD.

It’s not the first foot on the ground in Europe from the Chinese giants. JD already has a distribution center and so does Alibaba. What’s new is that this supermarket sells locally produced food products in an offline environment. And thus competing with local supermarkets who will be fighting against a mighty giant. A giant that plays a different game, if it looks anything like Alibaba and Tencent (the largest and second largest chinese tech companies). Alibaba and Tencent are all-encompassing in China. Both companies have almost a billion active users and Alibaba can be compared to a combined Facebook, Amazon, Uber, Netflix, Google et cetera and they are also in banking business. It will be a tough game.

 

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