A Plant-based Milk Aimed at the 50+ Consumer

Perennial, a company in the United States, markets a plant-based milk. The uniqueness of this milk is that it is aimed at consumers over 50 years of age. The over-50s are becoming increasingly important consumers. Read more about this in the news item.

Will targeting this target group be able to ensure that more vegetable milk is consumed in the future?

Read more here

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