Why do people say they care about sustainability and then reach for the cheapest option on the shelf? The gap between intention and behaviour is where most research goes wrong, and where the most important insights are hiding.
This workshop gives you the conceptual tools and practical methods to design consumer research that captures what’s really going on. Drawing on the frameworks developed in Understanding Consumer Behaviour by Future of Food Institute founder Durk Bosma, you’ll move beyond attitude scales and stated preferences into the psychology, social dynamics, and contextual factors that actually drive sustainable food choices.
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Great ideas can only create impact when they’re shared. We deliver engaging workshops and keynote speeches that help audiences understand consumers, think differently, and take meaningful action.
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
