Not everyone relates to food the same way and yet most food marketing treats them as if they do. The Future of Food Institute’s proprietary Food Profiles segmentation identifies distinct profiles in how people think, feel, and make decisions about what they eat. This workshop teaches you how to use it.
In a hands-on session, you’ll experience the profiles. What drives each segment? What makes them different? Then you’ll apply that knowledge directly to real marketing and communication challenges: refining messaging, repositioning products, prioritising channels, and making the case internally for audience-first thinking.
You’ll leave with segmentation intelligence you can use from the next brief onwards.
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Great ideas can only create impact when they’re shared. We deliver engaging workshops and keynote speeches that help audiences understand consumers, think differently, and take meaningful action.
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
