What is the state of play when it comes to sustainable food consumption in The Netherlands, looking at it from a consumer’s perspective? How many consumers take sustainability into account when making food decisions? What do they consider to be sustainable food choices?
Literature review on the state of consumer interest in sustainable food.
Survey of 1500 Dutch consumers, representative on age, gender and educational level.
Fifteen consumer interviews using remote self-interviewing using interview tool from Fibeo.
Eighteen expert interviews of various actors in the food chain.
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