What is the state of play when it comes to sustainable food consumption in The Netherlands, looking at it from a consumer’s perspective? How many consumers take sustainability into account when making food decisions? What do they consider to be sustainable food choices?
We designed a questionnaire which among other things included a mini communication experiment: participants were shown three different messages about organic food production. They were then asked about their attitudes and willingness to pay a 10% or 20% mark-up for organic versus ‘regular’ foods. We also shared our pre-existing knowledge about perception of organic food from the Food Forum, our conscious consumer community.
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