The Food Forum, our conscious consumer community, is an easy and accessible solution that will deliver the consumer insights you need. A group of engaged, Dutch consumers is there to help you respond to any challenges you may have.
With our Food Forum we can:
- Explore any subject with the help of a group of engaged and motivated consumers
- Deploy the frontrunners that determine the success of your innovations or communications
- And thus give the consumer a prominent and driving role in product development and communication
We can provide quick and profound answers at a fraction of the cost of regular market research for product development, advertising, branding, claims, and more.
Our Food Forum Community has been developed in close cooperation with Food Cabinet, a campaign agency specialized in sustainable food. They are experts in turning consumer insights into effective campaigns.
Within the community both quantitative surveys and qualitative techniques can be used. Our community platform allows for making use of all kinds of rich qualitative research techniques, like photo assignments, storytelling, collages, store visits, idea generation, co-creation, you name it!
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
