Understanding Sustainable Behavior (the book)

We are working on the ultimate guide to consumer understanding to support sustainable marketing.

In short:

We believe that insight in why people do certain things (or don’t do them) is crucial. In all facets of sustainable marketing clear consumer insight can facilitate decision making and provide creative input. But how to obtain a sharp picture of what consumers want or don’t want? 

The book:

We are currently collecting all we know about sustainable marketing and consumers insights. We combine it into a pragmatic, fun to read, visually appealing, creative, holistic and indispensable guide. It will contain step-by-step approaches and loads of good and bad examples of (un)successful sustainable marketing.

The book is scheduled to be published in fall 2023. Pre-orders are available in August 2023.

The book will consist of 6 parts:

The theorie

  • Part 1: what is sustainable behavior       
  • Part 2: what is known about sustainable behavior
  • Part 3: influencing consumer behavior  

  Insights in practise

  • Part 4: Using consumer insights for strategic decision making      
  • Part 5: Using consumer insights for sustainable product development and innovation        
  • Part 6: Using consumer insights for developing effective communication   

Share your thoughts!

Contact us to find out more about the book. Perhaps you have ideas, thoughts or best practices you would like to share with us.

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight. 

We are the insights partner of choice for food companies and non-profits  that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute

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