We are working on the ultimate guide to consumer understanding to support sustainable marketing.
We believe that insight in why people do certain things (or don’t do them) is crucial. In all facets of sustainable marketing clear consumer insight can facilitate decision making and provide creative input. But how to obtain a sharp picture of what consumers want or don’t want?
We are currently collecting all we know about sustainable marketing and consumers insights. We combine it into a pragmatic, fun to read, visually appealing, creative, holistic and indispensable guide. It will contain step-by-step approaches and loads of good and bad examples of (un)successful sustainable marketing.
The book is scheduled to be published in fall 2023. Pre-orders are available in August 2023.
Insights in practise
Contact us to find out more about the book. Perhaps you have ideas, thoughts or best practices you would like to share with us.
The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute
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