Trendwatching with the help of Wageningen University students

Academic Consultancy Training

Four to five times a year we guide a team of talented students from Wageningen University in searching for (worldwide) trends within a specific category in food or topic within sustainability.  Together we analyze the underlying currents that lead to these trends. This project takes place in the context of the students’ Academic Consultancy Training course.

Are you looking for opportunities to fill your sustainable innovation pipeline? In that case, our trendwatching program can help with invaluable thought-starters to bring inspiration and fresh ideas in your process. Ask us about how we can help. 

You can read about our first project on Ambient Foods here.

Together with a fresh group of students, we are currently working on the topic of Green Claims, the results of which will be publicly available in December 2022. 


We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - Den Haags - 
(+31) (0)70 2042314 - Info@futureoffood.institute

Nederlands