We currently offer three workshops. Please contact us if you want to know more.

A masterclass in consumer research that actually changes things

Why do people say they care about sustainability and then reach for the cheapest option on the shelf? The gap between intention and behaviour is where most research goes wrong, and where the most important insights are hiding.

This workshop gives you the conceptual tools and practical methods to design consumer research that captures what’s really going on. Drawing on the frameworks developed in Understanding Consumer Behaviour by Future of Food Institute founder Durk Bosma, you’ll move beyond attitude scales and stated preferences into the psychology, social dynamics, and contextual factors that actually drive sustainable food choices.

You’ll leave with a clear methodology for setting up your next research project and a sharper eye for why so much existing research leads to strategies that don’t stick.

Suitable for: researchers, strategists, start-up founders, policymakers, marketeers, and insights professionals working in food, retail, or sustainability.

Format: Full-day workshop | Open enrolment & in-company

For insights professionals who want to do well by doing good

The research and strategy industry has enormous influence over what gets produced, how it’s communicated, and ultimately the choices consumers make. That’s a responsibility most professionals feel but few have frameworks to act on.

This workshop is for insights agencies and professionals who want to be more intentional about their impact. You’ll explore how to identify where your work creates genuine positive change and where it may cause harm you hadn’t considered. You’ll learn how to articulate your values in ways that attract clients who share them. You’ll understand how to build a practice that is both commercially successful and doing work you will be proud of.

What you’ll take away:

• A personal moral compass framework you can apply to briefs, client relationships, and business decisions
• Practical tools for screening and attracting values-aligned clients
• A peer community of professionals navigating the same tensions

Suitable for: insights professionals, research agency founders and teams.

Format: Half-day or full-day | Open enrolment & in-company

Turn audience intelligence into food marketing that resonates

Not everyone relates to food the same way and yet most food marketing treats them as if they do. The Future of Food Institute’s proprietary Food Profiles segmentation identifies distinct profiles in how people think, feel, and make decisions about what they eat. This workshop teaches you how to use it.

In a hands-on session, you’ll experience the profiles. What drives each segment? What makes them different? Then you’ll apply that knowledge directly to real marketing and communication challenges: refining messaging, repositioning products, prioritising channels, and making the case internally for audience-first thinking.

You’ll leave with segmentation intelligence you can use from the next brief onwards.

Suitable for: marketers, brand managers, communication strategists, and product developers in food and adjacent categories.

Format: Half-day workshop | Open enrolment & in-company | Can be tailored to your brand or category