A study among 1.000 Dutch consumers Future of Food Institute conducted for Upfield (Flora Plant, Becel and Blue Band) reveals some positive effects of the lockdown on food consumption.
These are the main findings of the study:
Driver for change is health related
The desire for a healthier diet is one of the positive effects of the lockdown. This can be seen as a response to an outside world that became more volatile and dangerous. Less opportunities to exercise is another reason for the desire to eat more healthy food.
More time and money available are catalysts for change
One of the things that made changes in diet possible, is having more time. There are less activities outside of the home and less time spend at work (or on the way to work). More time to cook (together), more time to try out new (plant-based) recipes and less TV diners. This gives an opportunity to rethink cooking behaviors and try out new things.
1 in 3 spent more money on food, because they wanted healthier, more luxurious or comfort food. For the households with higher incomes the budget for food increased because they spend less money out of home.
Lockdown brings families together
There is another positive effect. Having more free time and working from home, it’s easier to eat together. 1 in 3 households with kids now more often eat together. And most of them would miss having the opportunity to sit together for a meal.
One in 7 households took the opportunity to switch to a more sustainable diet (14%).
Some sustainable behaviors became more popular. 17% ate less meat and 21% more often ate locally produced food. 8% ate/drank plant-based dairy more often. Many of these are young adults . Their motivations: health (48%), sustainability(37%) or the desire to use less animal products (37%)
At Upfield, we make people healthier and happier with great tasting, plant-based nutrition products that are better for the planet. As a global plant-based company, Upfield is the #1 producer of plant-based spreads & cheeses with more than 100 iconic brands, including Becel, Proactiv, Blue Band and Flora Plant. With headquarters in Amsterdam, we sell our products in over 95 countries and have 17 manufacturing sites throughout the world. The company employs over 4100 Associates. Since 1871, we have been the authority in the spreads category which gives us unmatched experience, know-how and inspiration. We are focused on leading in this new era focused on delivering healthier products that are great tasting, have superior quality and help us deliver on our mission to create “A Better Plant-Based Future.” For more information, please visit our website at www.Upfield.com.
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