Is the Corona Crisis the Window of Opportunity for a More Local Food System

Because of the current corona crisis local Dutch farm shops have record turnover. The role of local agriculture in our food system seems to be gaining importance. This is remarkable, because 80% of Dutch food comes from abroad.

All kinds of disturbances in the market force entrepreneurs to think of new ways to sell their products. Exporting became more difficult and some channels largely dried up, like the restaurants. And at the same time consumers’ appreciation for crucial professions like farmers increased immensely.

All these developments form a fertile soil for innovation and new more sustainable business models. The corona crisis is causing people to look for initiatives to support local entrepreneurs. They are now discovering that you can also get your food nearby. As a result, they may continue to do so in the future.

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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