In December last year, the first Harvest of the ‘Nederbanaan’ was a fact

Short chains, minimizing transport and thus emissions, energy consumption and pollution. Ideally, as much food as possible is produced within the Netherlands and in the immediate vicinity.

What about products that do not grow in the Netherlands? The ‘Netherbanana’ is already a success. The first bunches were harvested in the greenhouses of Wageningen University last December.

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute