Ethics as Business Model

UK Based delivery platform Get Vegan Grub wants to be an ethical alternative to Uber Eats, Deliveroo and Just Eats. Apart from only offering vegan dishes, the platform is embedding non-violence throughout its business. Research is done on companies before partnering with them: do they pay their workers decent wages? Do they play fairly in their marketplace?

They pledge not to overcharge restaurants. There are no joining fees or monthly minimums, either. They only work with smaller and independent restaurants, and encourages chefs to use environmentally-friendly packaging.

All this is a response to the unethical ways of working by their larger competitors, underpaying workers and overcharging the restaurants that depend on them. And although we can’t expect the competitors to change their ways of working drastically, when alternatives like Get Vegan Grub catch on the large players might be nudged to change their ways. And that is when initiatives like Get Vegan Grub really make an impact.

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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