Insights and Trends

Trends, insights, news en product introductions.

Consumer Trends

The food transition is not complete until it has found its way onto the consumer’s plate. Real change must happen in the minds of the consumer.

Chain Links

The food chain, from start to finish, is reinventing itself. Sustainability is sought in all possible links, including by adding value in new ways. Value for the consumer and for the planet.

Scientific Research

The future has always been partly shaped by science. Technological breakthroughs happen in quick succession. And more than ever, scientists agree that something really needs to be done to preserve our Earth for future generations.


Governments throughout the world are puzzling over how to shape the post-corona world and recover from the pandemic in a greener way. The Paris agreement forces change. But local political forces as well as economic factors limit the possibilities.  

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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