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​WHO DEVELOPS THE BEST RECYCLABLE COFFEE CUP?

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Food ​Chain, Big Food Responsibility
​Food Chain, Circularity
14-05-2019
The Next Gen Cup Challenge is a competition organized by some of the largest food companies in the world.  They include McDonalds, Starbucks and Coca Cola. The challenge: Develop the ultimate coffee cup. Today's disposable coffee mugs pose a huge problem. Because of the polyethylene inside, they are hardly recyclable. And yearly 600,000,000 (!) are used. But a good alternative is not yet available. The coffee mugs have to hold and keep red-hot liquids warm, without falling apart. 

All shortlisted technologies use one of these three approaches:
  • replacing the hard-to-recycle polyethylene inside with something else,
  • use new materials that don't need any inside at all anymore,
  • reusable cups collected after use.

In September the first products will be tested in restaurants, stadiums and universities.  The winners may share a million dollars evenly and actually develop their own product.
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter