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the name of the vegetarian option is crucial ​

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Consumer, Plant based Plate
Consumer, Barriers to green

​25-03-2019
The Better Buying Lab, part of the World Resources Institute, has drawn up a number of principles that are important when marketing vegetarian food: you should not focus on the fact that there is no meat in it and it should sound delicious. Choice of food is generally driven by needs and impulses, rather than sustainability considerations. In order for people to make a choice other than meat, it is important that they believe the food will not disappoint them and the first thing they see is the name. Ways to stimulate vegetarian options include focusing in the name on taste and origin. 
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter