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SUSTAINABLE BEHAVIOR GOES AGAINST HOW OUR BRAINS ARE DEVELOPED.

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Consumer, Guilt-free consumption
18-1-2019
Believe it or not, but sustainable behavior is counterintuitive. It goes against how our brains are developed. It is therefore not so strange that we continue to drive and fly, while many people still care about the environment. The biggest battle is not so much between believers and non-believers of climate change, but takes place between our ears. If we choose the right approach to 'appease the violence' there, we are really a lot closer to solutions.
(blog by Gerard Tertoolen)
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter