Knowing how consumers think and feel about sustainable food and how this translates into actual behaviour is crucial. We believe it’s necessary to identify trends and measure changes over time. This way we know the influence of fundamental changes in the thinking and acting of the consumer.
In May 2019 we published our first Future of Food report, describing the state of affairs among Dutch consumers. We will publish the second edition in spring 2022.
We believe it is important to repeat the study. In 2,5 years a lot has changed. Climate change has gotten a lot of attention in politics. And obviously a pandemic has hit the world, impacting food choices and shopping behaviour. Time to get up to date!
This ensures more effective and efficient marketing, product development and sales of sustainable consumer products. In this way we accelerate the food transition.
Questions the study will answer:
The report provides a clear answer to many questions that sustainable food marketers are struggling with. For instance:
We offer half-day workshops with marketing and insights teams. In these workshops we give meaning to the results – what does this mean for us? –, opportunities, scouting and action planning – what are we going to do differently now?