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Plus supermarket creates its own pork chain with farmers

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​Food Chain, Short Chains
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​17-10-2019
PLUS has entered into a partnership with 14 pig farmers. The farmers will deliver their meat exclusively to PLUS. Customers are therefore assured of the origin of their meat and meat products. The aim is to achieve a good balance between the availability of meat and PLUS actions, recipes, etc. in order to minimize the number of pigs required to meet demand. PLUS is a reliable party for pig farmers that guarantees volume and sales. After the start-up phase, the chain will work on reducing the environmental impact of pork, improving animal welfare and the taste of the meat.​
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter