Plus supermarket creates its own pork chain with farmers
PLUS has entered into a partnership with 14 pig farmers. The farmers will deliver their meat exclusively to PLUS. Customers are therefore assured of the origin of their meat and meat products. The aim is to achieve a good balance between the availability of meat and PLUS actions, recipes, etc. in order to minimize the number of pigs required to meet demand. PLUS is a reliable party for pig farmers that guarantees volume and sales. After the start-up phase, the chain will work on reducing the environmental impact of pork, improving animal welfare and the taste of the meat.