Our team
Eva Hoogstins
Jet Kroot
Durk Bosma
- +31 (0)6 14 23 24 42
- durk@futureoffood.institute
- Biography
Durk Bosma
Market research architect, writer, teacher, entrepreneur, father, soccer trainer, central defender
Durk is a market research architect with over 20 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much appraised market research book dealing about how to set-up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He regularly teaches at the Beeckestijn Business School about insights driven marketing.
He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organisation MOA.
In 2018 he co-founded the Future of Food Institute, after learning that food companies struggle to find the consumers insights they need for successfully marketing their sustainable products.
In his spare time he is soccer trainer for his two young boys and center back of his veterans football team.
We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.
