Durk is a market research architect with over 20 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much appraised market research book dealing about how to set-up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He regularly teaches at the Beeckestijn Business School about insights driven marketing.
He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organisation MOA.
In 2018 he co-founded the Future of Food Institute, after learning that food companies struggle to find the consumers insights they need for successfully marketing their sustainable products.
In his spare time he is soccer trainer for his two young boys and center back of his veterans football team.
We are a small team with big ambitions. To make these ambitions reality, we are looking for additions to our team. People who share our passion for and dedication to sustainable food.
“Ultimately, it is the consumer who decides what is successful. It is only when more sustainable food is on his plate that impact is achieved. Knowing how to seduce and support consumers in making more sustainable choices is therefore more important than ever.”
Read the interview with the founders of the Future of Food Institute in the Dutch marketing magazine ‘Marketing Tribune’.