We are the Future of Food Institute

We support brands, retailers and authorities in sustainable product development and communication by providing crystal clear consumer insights. We conduct both qualitative and quantitative market research.

Our team

Sustainable behaviour researcher, alternative- and cultured-protein enthusiast, permaculture gardener

Eva Hoogstins

Food Innovator, consumer behaviour researcher, student, volleyball player

Jet Kroot

Junior Researcher
Market research architect, ​writer, teacher, entrepreneur, father, soccer trainer, ​central defender

Durk Bosma

Research director
  • ​+31 (0)6 14 23 24 42
  • durk@futureoffood.institute
  • Biography

Join us!

We are a small team with big ambitions. To make these ambitions reality, we are looking for additions to our team. People who share our passion for and dedication to sustainable food. 


“Ultimately, it is the consumer who decides what is successful. It is only when more sustainable food is on his plate that impact is achieved. Knowing how to seduce and support consumers in making more sustainable choices is therefore more important than ever.”

Read the interview with the founders of the Future of Food Institute in the Dutch marketing magazine ‘Marketing Tribune’. 


To learn what we do and why we do it, read our manifesto here.

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands.