In-depth insight in perceptions and motivations
Why do people behave the way they do? Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations. In short: it teaches us what makes people tick. And this understanding is needed to understand opportunities to change behavior.
Watching interviews or focus groups often provides the AHA! moments that inspire marketers and create new perspectives.
At Future of Food Institute we have all the necessary knowledge, experience and capabilities to conduct high standard qualitative research. Focus groups, single/duo in-depth interviews, expert interviews, etc..
Do you have a question about how qualitative research can help you to gain in-depth understanding of your target audience?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41