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IS THE CONSUMER GOING TO ACCEPT CULTURED MEAT?
Cultivated meat, the solution to eat meat without negative consequences such as animal suffering, environmental degradation and CO2 emissions. But what do consumers think of cultured meat? Research shows that 43% of consumers would rather eat 'normal' meat than cultured meat, even if the price were the same. This is partly because they see cultured meat as something unnatural.
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