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IS THE CONSUMER GOING TO ACCEPT CULTURED MEAT?

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Consumer, Barriers to green
​19-07-2019
Cultivated meat, the solution to eat meat without negative consequences such as animal suffering, environmental degradation and CO2 emissions. But what do consumers think of cultured meat? Research shows that 43% of consumers would rather eat 'normal' meat than cultured meat, even if the price were the same. This is partly because they see cultured meat as something unnatural.
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter