The call for change is getting louder and comes from more and more different angles. This trend is important because the sense of urgency is a necessary precondition for encouraging consumers to change their consumption pattern. Science as sender ensures reliability (although even scientists are no longer always believed per se). There are more and more alarming reports from the scientific community about the state and development of the earth. Consumers are increasingly addressed to change their behavior and to recognize the urgency of current and future problems. The government is also increasingly sending this message: despite the fact that the (desired) approach may differ between parties, the climate problem is something to be taken very seriously.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute