Plant-Based Plate

Huge increase in supply and demand of plant based alternatives. This trend is important because more and more consumers are consuming less and less animal based products. It is becoming more common to not eat meat for a day. As it becomes more mainstream, this trend will have a lot of impact. Not only meat is being replaced at a high pace, but also other animal products such as dairy and eggs. Where animal suffering used to be the main motivation for vegetarians, consumers realize that the climate and their own health also benefit from a more plant-based diet. This is fueled by a growing number of brands that respond to this trend and make full-fledged products available for a plant-based plate.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands -