Guilt Free

Consumers want to feel good about themselves and are therefore actively looking for more sustainable options. This trend is important because consumers increasingly expect companies to include sustainability in their approach. Consumers are asking for help with sustainable consumption. With the increasing awareness of the impact of consumption patterns on the world, consumers want to continue to feel good about their choices. They have a desire to consume guilt-free and ask for more sustainable options. It is important to realize that the consumer is guided by what he thinks is sustainable. At the moment, this is mainly to prevent waste and unnecessary packaging.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands -