The name of the vegetarian option is crucial

The Better Buying Lab, part of the World Resources Institute, has drawn up a number of principles that are important when marketing vegetarian food: you should not focus on the fact that there is no meat in it and it should sound delicious. Choice of food is generally driven by needs and impulses, rather than sustainability considerations. In order for people to make a choice other than meat, it is important that they believe the food will not disappoint them and the first thing they see is the name. Ways to stimulate vegetarian options include focusing in the name on taste and origin.

Read more here

Read more here

Read more here

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights. 

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices. 

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands 

Info@futureoffood.institute