Sustainable Companies Perform better

The 2015 Nielsen Global Corporate Sustainability report shows that brands with a visible commitment to sustainability in 2014 grew 4% worldwide. Growth of less than 1% was observed among companies that did not do so.

The most important sustainability factor influencing buying behaviour is brand trust – the confidence consumers have in the brand. This creates great opportunities for companies that have already won consumer trust with their regular products. For them, introducing sustainable products is a good growth strategy. On the other hand, companies that ignore the sustainability issue risk reputation and business damage.

Of the global respondents, 66% said they want to pay more for sustainable products (in 2015), in 2013 this was still 50%. This sentiment was prevalent among all income groups.

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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