Research ‘real and fair Price’ Sustainable Products launched

At the Bio-fair in Zwolle the research “Real and Fair Price” officially started on Wednesday January 23rd. The project provides insight into the price of sustainable food products for each step in the chain. In this way it contributes to the transition of our food production chain from mainly financially efficient to socially inclusive with sustainable, fair and affordable food for everyone.

The research is an initiative of the Bionext Foundation, True Price and Wageningen Economic Research.

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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