McDonald’s Ceo Says Vegan Options are Coming to the U.S.

McDonald’s CEO Chris Kempczinski revealed that the fast-food chain is getting vegan options. The executive made the comment during an interview with CNBC. Although a launch date and details were not given, he notes that he “certainly expects to see plant-based on the McDonald’s menu.”

The international fast-food giant has already launched plant-based options at stores across the globe. In 2017, McDonald’s Finland trialed the “McVegan” veggie burger. The vegan patty was soy-based and could be ordered with vegan fries.

The “McVegan” burger was highly successful. The company revealed that it sold 150,000 units in one month. Due to the overwhelmingly positive response, McDonald’s Finland permanently added the “McVegan” to its menus across the country. McDonald’s Sweden also added the vegan burger to its menu. Locations throughout Sweden also offer plant-based falafel nuggets.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute